Founder Journey - Issue No. 1 - Prioritizing Work
How I prioritize what to work on
Working solo is hard because you are the only person who can tell you what to do.
People who have never been self-employed don’t realize how hard it can be to stay on task. Typically there’s someone there to keep them accountable and guide them on what needs to be done.
When you are self-employed, you are your own boss and unless you keep pressure on yourself, you will probably waste a lot of time.
How do you keep yourself accountable and make actual progress?
I can only tell you what works for me.
Here is what I do…
Run every to-do through a 2-question test:
1. Does this make me short-term cash?
Since I rely on my product sales as part of my self-employed income, I don’t have the luxury of playing the long-term game only.
With every task, I ask myself, will this result in a sale within a few days?
If the answer is “LIKELY YES”, I then ask “How hard is this to implement? Can I get it done today?
If the answer is also YES, I will go ahead and do it. If it takes more than a few days, I will then consider my next task, until I am out of ideas for the day.
Let’s say I am thinking about writing an article on a website read by developers (one of my main audiences for SaaS blocks).
Does this article bring me short-term sales? - "likely yes”. Can I write it in one sitting? “Yes”. I go ahead and do it.
Now that I have my short-term covered, I ask:
2. What will move the needle the fastest for long-term growth?
Most of the time it’s some tedious task like SEO.
This is where I then ask myself: “What is the one big thing I can do today to help my future self in a few years?”
The answer will typically be a subtask of a much larger, boring task.
In the case of SEO, I might add a few websites to my planner and tackle acquiring a link or two.
TLDR; Try to balance one short-term and one long-term task per day.
How do you approach your to-dos?