The Weekly 3

I’m going to try this thing where I share 3 of the most interesting things I can think of each week. Let me know what you think of it!

1. A thing I learned - add your product to Github “best of” lists

Search “the best {your product’s category} github” and submit your addition. (Credit: @HeyNikhila This tweet).

This is a quick and easy way to get some passive traffic.

2. A thing I realized - be yourself and talk to your customers

I can’t tell you how many products I’ve signed up for where the founder has never contacted me to ask me anything about their product. Even when they really need to (based on my evaluation of their product), they never bother asking.

The sooner you talk to your customers, the faster you’ll build a better product.

Use the “Jobs to be done” framework (ugh, I hate that name, haha) to try and understand what customers are trying to achieve with your product (ie. what job are they hiring it to do?) and is it fulfilling on that promise?

This tweet alone prompted some DMs where I got valuable feedback for my product. I ended up creating what was missing and shipping it the very next day (a PDF version of my product that people have been asking for).

To be clear, I am perfectly aware that my product (swipe) does not get the job done for everyone, as many people want a more hands-on approach (hence why I offer my services).

3. Something that’s been on my mind - looking for partnership and cross-promotion opportunities.

Bootstrapping founders are a scrappy bunch. What if instead of focusing exclusively on growing our Twitter followers and hustling sales, we tried to develop 1-1 connections?

I believe cross-promotion opportunities are everywhere. Someone out there is building a complementary product and has a complementary audience to yours.

What if we tap into our close connection’s audiences by providing something valuable?

That’s all I have for now.

Cheers,

Gene