The following is a cross-post from a previous blog I used to run called "Growth Insider". This content is evergreen so I thought I'd share it with you here:
The other day, I was browsing a cool new website and made a post.
Then I waited...
I checked the site again and see that someone actually responded.
But, why was I not notified?
A simple notification would have me back browsing the site, engaging, and commenting.
Triggers are part of the process that builds habits. In this case, an external trigger never fired off and lost me as a repeat user.
Triggers are serious business
So serious, that LinkedIn has over 160 baked in external triggers to get people to come back.
Triggers are super powerful. They reduce your cost of customer acquisition and set up the stage for viral growth loops.
Social networks have mastered triggers. And you can too!
Triggers can come in many different shapes and forms, here are some examples:
Product update emails
Skip the line by inviting friends
Persistent features that encourage engagement.
The (infamous?) LinkedIn message window stays visible at all times. This allows people to engage one another and pull themselves back into the platform
Triggers through integrations already used by your customers
Loom integrated with Slack. People could now share videos faster with co-workers:
Social interaction prompts in emails
Self-opt in alerts
Chrome plugin notifications & interactions
Check out Loom and the complete viral loop from extension notifications...
Team invites and permission settings
Couple of things to keep in mind:
- Don’t overdo it. People may get annoyed.
- Align triggers with user’s goals. The action should make the user’s experience more useful.
Thanks for reading! I hope you liked what you read.
Nir Eyal’s book “Hooked, How to Build Habit-Forming Products” had a lot of influence on this post. Read it if you haven’t already. Andrew Chen’s work is also awesome!
Thank you, and till next time!