The best landing page builders in 2022 are Swipe Pages, Carrd, Elementor, and Umso.
Sick and tired of landing page builder? Looking for the absolute best, without shady affiliate placements? Yeah.. I know.. hard to find. Someone is always plugging their affiliate links and you end up with womp womp womp recommendations. Guess what? No affiliate links here!
Swipe Pages is fairly new on my radar but I gotta say I am very impressed with what I'm seeing. The app is straight forward, easy to use and integrates with forms and payment collection. It doesn't get much easier than this.
Global blocks make it easy to re-use pre-designed or pre-configured sections - which makes this an ideal feature for marketers and agencies who interact with many clients or test many variations.
Pricing starts at $25/mo if you select to be billed annually, or $29/mo on a monthly basis. It's not a bad price point, but could be slightly less if you ask me. Still, I'd consider it very competitive and reasonable. They also have a deal on AppSumo right now for $299 for the annual marketer tier instead of the usual $948!
Swipe Pages Video Preview
Here is a video of me trying to use Swipe Pages to make a very simple landing page. For the most part everything was straight forward and easy to use, but I had a hard time figuring out how to set up a simple email harvesting form. There were no templates for email collections and no easy way to figure out how to add a modal.
Swipe Pages Pricing
- Starter - $29/mo or $25 if billed annually
- Marketer - $79/mo or $58 if billed annually
- Agency - $199/mo or $119 if billed annually.
- Fairly easy to get started, up and running in a few minutes.
- 14 Day Free trial
- Has some templates, but not many
- The editor seems pretty easy to use
- Easy A/B testing - just add a variant and you're ready to go.
- Integrates with most of the popular email platforms like Mailchimp, Hubspot, ConvertKit.
- Stripe integration to take payments
- AMP-ready (very fast)
- Built-in analytics to compare which of your variants are performing best
- Lead-collection so you don't need any other services to collect information (very handy!)
- Google integrations (Analytics, Maps)
- Facebook Pixel integrations
- Custom scripts
- Webhooks (Pro version)
- Mobile-specific experiences
- Custom Domains
- Easy Team Access
Swipe Pages integrates with various services to make it easy to send traffic to your email list.
- Not as many convenient templates as I'd like
- Some of the UX is not as intuitive as it could be
- Pricing could be slightly more friendly for beginners looking to set up one page.
Carrd comes with a number of landing page and form page templates available with the PRO plan, but also allows for custom code integration.
Carrd is a very popular choice for landing page development. The product is super simple to use with a very intuitive interface. With Carrd, you can have a page up and running in under a minute.
I would recommend Carrd if you are just getting started with landing pages. The pricing structure is super attractive and makes this purchase a no-brainer. The ease of use is probably best-in-class which makes this an ideal product for someone who is not a designer or a developer (not that you can't use it if you're either of those too).
For serious A/B testers and people generating real revenue, Carrd may fall short in some places - primarily with customizations.
- Pro Lite - $9 per year (3 sites, no forms, no custom domains, no widgets or embeds - not practical for landing page usage)
- Pro Standard - $19 per year (10 sites, no redirects, custom domains, standard forms)
- Pro Plus - $49 per year (25 sites, custom domains, advanced forms)
Carrd Video Preview
- Very easy to use - probably the easiest interface you'll ever experience!
- Very affordable - just $19 per year (you read that right).
- Custom Domains
- Forms and integrations with Mailchimp, Review, ConvertKit and the likes.
- Widgets and embeds - embed custom code from Gumroad, Stripe, PayPal, Typeform and more.
- Nice looking templates to choose from
- Google Analytics integration
- 7 day free trial
- No in-the-box A/B testing. You'd have to set up a Google Optimize test or something.
- Have to mess with custom code embeds (no guided integrations). This is okay for most people, but newcomers may find it a bit more complex to deal with.
- No mobile-specific experiences (may not be a con for some)
- No team access (may not be a con for some)
- Not AMP-ready (Not a big deal for some)
For people who don't mind tinkering with setting up WordPress, Elementor is an obvious choice not only for websites but also landing pages. The level of flexibility with Elementor is unparalleled - the sky is the ceiling.
Elementor is highly flexible. You have the ability to create your own sections, or import entire templates and be done in a matter of a few minutes.
Elementor's library gives you access to pre-made templates. Simply choose a template and you are done in a matter of seconds.
Elementor allows for information to be collected directly in the platform so you don't need any third party services (unless you want to add them).
- Starts at $49 per year and includes 90+ widgets, 300 + templates.
- Very affordable - $49 per year is not exactly a whole lot. Paying this once is worth it if you're planning on making multiple landing pages.
- Pre-made templates - lots of options to choose something that already exists
- Works on WordPress - most people are already familiar with WordPress so there's not much of a learning curve
- Very flexible - with Elementor, you can create pretty much anything you can dream of. Except for custom animations (which you can only do with CSS), Elementor allows for almost any design.
- Can be overkill - if you are looking to make a simple landing page, setting up elementor on a whole new WordPress-hosted website may be overkill.
- No simple A/B testing. You'd have to use Google Optimize - another thing to learn or get used to.
- WordPress - a con as much as a pro. With Elementor, you have to worry about all the same security measures as you would with a standard WordPress installation. It can get overwhelming quick and send you down a rabbit hole you wish didn't exist.
- Have to install WordPress just to use it. An installation upon installation before getting started is not exactly a user-friendly way to get things done.
- Terrible UX - only a developer who has been around Elementor forever would tell you they love it and find the UX simple. Most normal people will find Elementor's UI and UX overly complicated and stiff - wishing they never heard of it in the first place. However, if you manage to get over all of the tiny problems with Elementor's UX, you may make it into the inner circles of Elementor's believers.
Umso is new on my radar but I've been testing it and really liking what I see. With Umso, you can generate a site in under a minute without signing up. The editor good enough to edit content and customize styling. Ease of use is prioritized over flexible customizations, but there are very few to no drawbacks. If you need a builder that gets you a landing page quick and easy - Umso is a top contender!
In my opinion, Umso pricing could be a little more competitive. Even with a Webflow website you can get a landing page set up for $15/mo. Of course you are paying to save time by having highly targeted features to get you up and running fast — so for that it might be worth it!
- 14-day free trial
- Basic ($25/mo or $21 if billed annually). The basic tier limits you to one website and includes custom domains and analyitcs.
- Startup $45/mo or $38/mo annually. The startup tier allows for 3 published websites , blogs, custom forms, email lists and multi-language support.
- Business - $75/mo or $63 if annual. Up to 5 published sites, all of the other features included plus allows you to export your code.
- It's very easy and fast to get started. The UX is great and you can have a page up in minutes. You'll just need to customize the content and hit publish. There is a free trial if you host on Umso's domain, but it expires after 14 days.
- Fairly affordable pricing for what you get. Basically, for $25 you can have a landing page created in under an hour. If you need to validate a product, collect some email addresses or showcase a mockup product, this is a very affordable option.
- Built-in blogs. I have not seen too many other landing page builders that let you easily connect a blog (with the exception of Elementor). That being said, blogs are not a necessity for most people looking for a landing page.
- Built-in analytics with conversion tracking - no need to set up crazy complicated services like GA. Just go to the analytics tab and see everything you need to know. It even tracks events like form submissions. Easy peasy!
- Easily duplicate sites - very helpful if you are running split tests (but be aware that you'd need to upgrade to the Startup plan.
- Multi-lingual site support. This is an amazing function! Get the site translated to other languages.
- It could just be the designer in me talking but the templates do not look too great. I feel that if Umso employed a professional designer, this product could be on a whole other level. That being said, most people will probably not need a pixel perfect design so Umso will more than meet their needs.
- There's no A/B testing included in the app. To test multiple pages you'd need to pay for the higher tier and then set up a split URL test in Google optimize — not the best experience if you ask me.
Here is a video of me creating a site in Umso, as you can see it's a very quick and smooth process: